Press Release: Just Drive

My name is Andrea Vahl, a friend and ally of Lora Keleher, and I am a producer on the film Just Drive. Lora told us that you might be interested in hearing a little more about our film and charitable aspirations in consideration for an article.  Thank you for giving us your time and consideration.

I’m sure you get inundated with topic suggestions on a regular basis, but one of the trends I’m sure you’ve noticed is that digital content - whether on Youtube or Netflix- has become the primary source of entertainment instead of scheduled tv or movie theaters, and a lot of it is being crowdfunded. We believe you and your audience would be very interested in the caliber and uniqueness of my team’s filmmaking plan because we are embracing the new norm of digital consumption and crowdfunding and utilizing it to #BeTheChange and #BetterTheWorld.

Most filmmakers enjoy the privilege of crowdfunding and then keep the equity that would normally be repaid to investors once the project is released. We won't do that! Our Indiegogo campaign, and its surrounding content, will support children's charities voted on by our allies. In addition, the entire filmmaking experience is intended to be a social collaboration that will be documented and shared in real time.

We feel ‘Just Drive’ could be a great story for you for these reasons:

We Intend To Be The Change We Wish To See In The World - We believe if we’re going to seek the support of the crowd to make this movie, then it's our obligation to pay that support forward by using the film to support impactful charities. With the help of From the Heart Productions, all donations to our campaign are tax deductible.  Additionally, 10% of every donation will go directly to a children’s charity voted on by our backers.  When the finished film is released and bringing in revenue, we’ll make a donation to that same charity equal to the total amount raised by our campaign. Our Indiegogo page has a video and a list of Social Filmmaking examples that demonstrate what makes our project original and socially accountable.

Social Casting & Live Streamed Production - To collaborate with and allow ourselves to be held accountable by the crowd, we will document and share everything in as close to real time as possible. This includes our Social Casting process that is now entering the third round. The highlight of our Social Filmmaking plan is that the entire production will be live streamed on a "Big Brother"-esque set where each day will conclude with a “TMZ Live” styled Wrap Up Show.

A Bus Tour With Free Screenings For Local Charities - In the lead up to the release of 'Just Drive', we intend to embark on a 20 city bus tour around the country that will be a rolling online reality-show. Cities will be chosen based on the regions of the US with the highest percentage of campaign backers.

We would be honored if you would consider covering Just Drive’s crowdfund campaign and our charitable efforts with filmmaking through interactivity and accountability.

Indiegogo link: http://igg.me/at/Just-Drive-The-Movie/x/3419715

Recent Press Release: http://www.prlog.org/12477046-gratwick-films-to-launch-crowdfunding-campaign-to-benefit-feature-film-and-childrens-charities.html

Movie Site: http://justdrivethemovie.com